Teva x Sean Wotherspoon
An Out-Of-This-World Global Collaboration
In 2023 we brought our outdoor footwear brand partner Teva, and collaborator Sean Wotherspoon, together for a co-branded footwear collaboration. It was the perfect pairing.
Our scope included partner matching, contract direction, campaign creative direction, project direction/management, product design, packaging direction, video + photo direction, music composition and go-to-market strategy.
SW is widely known for his love of vintage. So naturally, to kick-off the partnership in March 2024, we explored Teva’s rich archive at Deckers HQ. We were all immediately drawn to the Wraptor, Teva’s first-ever trail running shoe from 2000.
1.27M+
Social
Impressions
520M+
Press
Impressions
300+
Attendees
@ Launch Event
“Highest campaign impressions EVER.”
From March 24’ to January 25’ we worked through colors, materials, packaging, footwear graphic design and sampling.
For the campaign creative, we aspired to create something never before seen from Teva. So, we concepted an out-of-this-world story of space cowboys and their journey to Playground Earth to explore its glorious terrains for the first time, ever. Our crew’s lead Taka Jones was accompanied by Leni the lizard, Retta the space fish and Scorpo the adventurer — all born from insignia’s that we sourced from archival Teva products.
As part of our global cross-channel roll out plan, we created a week long pop-up in Harajuku, Japan. We brought the character costumes and props used in the film for media, friends and consumers to experience the campaign and products IRL w/ Sean in attendance. The event was staged to act as a tribute for the space cowboys and their historic journey to Earth.
We also partnered w/ a few key retailers in NY (Hatchet Supply), Madrid (WOW @ Grand Via) and Singapore (ION Orchard) to do special displays/events at their stores to signal the significance of the launch in those regions, as well as a key press outlets for additional press.
Campaign Credits
Designer/Creative Director: Sean Wotherspoon
Management: Brandon Rosenblatt
Creatives & Directors: Blakely Dadson & Jonathan Posadas
DP: Edward Tran
1st AC: Ai Dang
Gaffer: Colin Jacob
2nd AC / Best Boy: Zack Hughes
Photographer: Giovanni Reda
DigiTech: Rhea Aldridge
Post House: Eddy St. Post
Editor: Chaz Smedley
Post Producer: Erin Walker
Motion Designer: Noah Greene
Executive Producer: Katie Sellon
Production Company: Half Court x hww.work
Line Producer: Hollis Wong-Wear
Production Coordinator: Shareef Achekzai
hww.work Project Manager: Caroline Tran
Colorist: Roy Sun
Music: Blakely Dadson & Jonathan Posadas
Costume Designer: Abbie Martin
Helmet Creator: Nascent Perspective Studios
Wardrobe Assist: Brenda Covarrubias
Seamstress/Helmet Tech: Aidan Vitti
Production Assistant: Nick Vawter
Talent:
Sydney Olson
Kiki Okubo
Ellie Hai
Didi Alaoui
Stunt Coordinator: Jess Harbeck